Use cases
TripLingo
A weekend prototype, 50,000 paid downloads. I coded the product that turned a weekend into a funded company.
Field storytelling 2011–2013 open
On-Shelf Availability
40% of directed tasks died on missing product. I built the portfolio system that taught the store to see.
Product systems Measurement & governance Field storytelling 2020–2022 open
Experience Measurement
100+ apps, zero experience measurement. I built the standard that ended up on the CEO's desk.
Measurement & governance 2019–2026 open
Journey Management
Vertical roadmaps, horizontal work. I built the operating model behind a 2× lift in Returns and $35M+ of product back on the shelf.
Operating models Team & influence 2021–2026 open
Unified Tasking
349 tasks across 25 apps. I built the model that made the $3.3M case fundable.
Product systems Team & influence 2020–2022 open
Common Associate Store Experience
100+ apps, no common ground. I built the guardrail Product and Engineering signed — and the vision 89% of associates wanted.
Product systems Field storytelling Team & influence 2021–2025 open